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How do fast-fashion copycats affect the popularity of premium brands? : evidence from social media
Shi, Zijun; Liu, Xiao; Lee, Dokyun; Srinivasan, Kannan - In: Journal of marketing research 60 (2023) 6, pp. 1027-1051
Persistent link: https://www.econbiz.de/10014427257
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Large-scale cross-category analysis of consumer review content on sales conversion leveraging deep learning
Liu, Xiao; Lee, Dokyun; Srinivasan, Kannan - In: Journal of marketing research 56 (2019) 6, pp. 918-943
Persistent link: https://www.econbiz.de/10012177738
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Unveiling the hidden truth of drug addiction : a social media approach using similarity network-based deep learning
Xie, Jiaheng; Zhang, Zhu; Liu, Xiao; Zeng, Daniel Dajun - In: Journal of management information systems : JMIS 38 (2021) 1, pp. 166-195
Persistent link: https://www.econbiz.de/10012500161
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Go to YouTube and call me in the morning : use of social media for chronic conditions
Liu, Xiao; Zhang, Bin; Susarlia, Anjana; Padman, Rema - In: MIS quarterly 44 (2020) 1, pp. 257-283
Persistent link: https://www.econbiz.de/10012203907
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Unbox the black-box : predict and interpret youtube viewership using deep learning
Xie, Jiaheng; Chai, Yidong; Liu, Xiao - In: Journal of management information systems : JMIS 40 (2023) 2, pp. 541-579
Persistent link: https://www.econbiz.de/10014302608