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Numerous studies have identified that ethnocentric consumers prefer buying products produced nationally rather than products from overseas. Nevertheless, this study has been focused on big economies, that's why its application in developing countries is still scarce, especially if we want to...
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Part I: Understanding Marketing in the Tourism and Hospitality Industry -- Chapter 1: Tourism and Hospitality Marketing Principles -- Chapter 2: Characteristics of Tourism and Hospitality Marketing.-Part 2: Understanding the Tourism and Hospitality Market -- Chapter 3: Tourism and Hospitality...
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Hidden economy presents a big concern for both developing and developed countries. Of particular interest is precise determination of the temporal pattern of hidden for small developing economies, which exhibit many peculiarities. Several methods for estimation of hidden economy are effectively...
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Chapter 1: Introduction to Contemporary Retail Marketing in Emerging Economies: Ghana’s Supermarket Chains -- Chapter 2: Modern Retail Marketing and Supermarket Loyalty Cards Programme -- Chapter 3: The TESCO Club Card Loyalty Programme - The Gold Standard -- Chapter 4: The Ghanaian...
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This report examines how, and under which circumstances different forms of financing are suitable for results- or transfer-based mechanisms for reducing emissions from deforestation and forest degradation as well as enhancing removals in forests (REDD+) in the context of different countries and...
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