Erceg, Aleksandar; Boškovska, Vera; Kukec, Liljana - In: UTMS journal of economics / University of Tourism and … 14 (2023) 1, pp. 1-16
Franchising is one of the most used strategies and/or modes for growing and expanding business as franchisors and starting new ventures as franchisees from the other side. Franchising is used for growing and expanding business not only in domestic but also in the international market. It can be...
