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dynamic pricing
Consumer behaviour
23
Konsumentenverhalten
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Theorie
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Theory
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Preismanagement
11
Pricing strategy
11
Price discrimination
7
Einzelhandel
6
Preisdifferenzierung
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Retail trade
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Brand management
5
Markenführung
5
Internet marketing
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Online retailing
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Online-Handel
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Online-Marketing
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Switching behaviour
4
Wechselverhalten
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Brand
3
Discrete choice
3
Diskrete Entscheidung
3
Filling station
3
Kaufentscheidung
3
Markenartikel
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Preiswettbewerb
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Price competition
3
Purchase decision
3
Tankstelle
3
USA
3
United States
3
Viral marketing
3
Virales Marketing
3
Adverse selection
2
B-to-B-Marketing
2
Beziehungsmarketing
2
Brand image
2
Business-to-business marketing
2
Category Management
2
Category management
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English
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Cosguner, Koray
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Seetharaman, Seethu
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Chan, Tat
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science
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ECONIS (ZBW)
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Behavioral price discrimination in the presence of switching costs
Cosguner, Koray
;
Chan, Tat
;
Seetharaman, Seethu
- In:
Marketing science
36
(
2017
)
3
,
pp. 426-435
Persistent link: https://www.econbiz.de/10011695453
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2
Dynamic pricing in a distribution channel in the presence of switching costs
Cosguner, Koray
;
Chan, Tat
;
Seetharaman, Seethu
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1212-1229
Persistent link: https://www.econbiz.de/10011847194
Saved in:
3
Dynamic pricing for new products using a utility-based generalization of the bass diffusion model
Cosguner, Koray
;
Seetharaman, Seethu
- In:
Management science : journal of the Institute for …
68
(
2022
)
3
,
pp. 1904-1922
Persistent link: https://www.econbiz.de/10013260237
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