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Green Power Marketing in the United States: A Status Report; Seventh Edition

Bird, L.; Swezey, B. - 2008

an overview of green power marketing activity in the United States. The first section provides an overview of green power …

Persistent link: https://www.econbiz.de/10009435430

Geothermal Heat Pump Benchmarking Report

2007

. Successfully marketing geothermal heat pumps has presented some major challenges to the utility industry. However, select utilities … critical to the success of utility GHP marking programs: (1) Top management marketing commitment; (2) An understanding of the … fundamentals of marketing and business development; and (3) An aggressive competitive posture. To generate significant GHP sales …

Persistent link: https://www.econbiz.de/10009435440

The past, present, and future of U.S. utility demand-side management programs

Eto, J. - 2009

Demand-side management or DSM refers to active efforts by electric and gas utilities to modify customers` energy use patterns. The experience in the US shows that utilities, when provided with appropriate incentives, can provide a powerful stimulus to energy efficiency in the private sector....

Persistent link: https://www.econbiz.de/10009435598

A quasi-economic role for lunar science

Jones, E.M. - 2009

In broad economic terms, the development of lunar products will begin with a sequence of technology, production, and delivery demonstrations which will have to precede the emergence of markets. Economically viable products will tend to be those for which the sum of production and transport costs...

Persistent link: https://www.econbiz.de/10009435838

Green Pricing Program Marketing Expenditures: Finding the Right Balance

Friedman, B.; Miller, M. - 2009

In practice, it is difficult to determine the optimal amount to spend on marketing and administering a green pricing … program. Budgets for marketing and administration of green pricing programs are a function of several factors: the region of … funded both marketing and program administration. The National Renewable Energy Laboratory (NREL) gathers the data annually …

Persistent link: https://www.econbiz.de/10009435865

Green Power Marketing in the United States: A Status Report (2008 Data)

Bird, L.; Kreycik, C.; Friedman, B. - 2009

have the option to purchase RECs. This report documents green power marketing activities and trends in the United States … including utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive …

Persistent link: https://www.econbiz.de/10009435866

On the economic analysis of problems in energy efficiency: Market barriers, market failures, and policy implications

Sanstad, A.H.; Koomey, J.G.; Levine, M.D. - 2008

In his recent paper in The Energy Journal, Ronald Sutherland argues that several so-called market barriers'' to energy efficiency frequently cited in the literature are not market failures in the conventional sense and are thus irrelevant for energy policy. We argue that Sutherland has...

Persistent link: https://www.econbiz.de/10009435880

A study of aggregation bias in estimating the market for home heating and cooling equipment

Wood, D.J.; Ruderman, H.; McMahon, J.E. - 2010

Econometricians frequently propose parametric models which are contingent on an underlying assumption of rational economic agents maximizing their utility. Accurate estimation of the parameters of these models depends on using data disaggregated to the level of the actual agents, usually...

Persistent link: https://www.econbiz.de/10009436069

Review of demand-side bidding programs: Impacts, costs, and cost-effectiveness

Goldman, C.A.; Kito, M.S. - 2009

In December 1987, Central Maine Power (CMP) instituted the first competitive bidding program that allowed developers to propose installation of conservation measures. Since then, about 30 utilities in 14 states have solicited bids from energy service companies (ESCOs) and customers to reduce...

Persistent link: https://www.econbiz.de/10009436201

Evaluation of Orange and Rockland Utilities, Inc.`s competitive bidding program for demand-side resources. Final report

Peters, J.S.; Stucky, L.; Seratt, P.; Darden-Butler, D. - 2008

for the market and marketing to the appropriate customers. Customers most interested in the program included those with …

Persistent link: https://www.econbiz.de/10009436501