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Brand and performance signals in the choice of franchise opportunities
Calderon-Monge, Esther; Huerta-Zavala, Pilar - In: The service industries journal 34 (2014) 9/10, pp. 772-787
Persistent link: https://www.econbiz.de/10010391818
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Brand and price : key signals when opening a franchise outlet
Calderon-Monge, Esther; Huerta-Zavala, Pilar - In: Journal of promotion management : JPM 21 (2015) 4, pp. 416-431
Persistent link: https://www.econbiz.de/10011433399