The paper is structured in 8 chapters in which there are approached from general to particular specific issues, both theoretical and practical, of marketing communication in the online environment. A book which aims to investigate marketing communication on the Internet is based, from the very...

In contemporary society the media tends to become a competitive player more and more stronger on the educational market compared to the formulas of formal education. The exponential multiplication of methods of transmitting information in digital system has led to the creation of new forms of...