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Imported or locally made products? : building customers' resilience to negative word of mouth (NWOM) about locally made products ; mediation of message quality in Tanzania
Ismail, Ismail J. - In: Cogent business & management 9 (2022) 1, pp. 1-19
The purpose of this study is to determine the effect of word of mouth (WOM) attributes on the resilience of customers to negative word of mouth (NWOM) about locally made products when mediated by message quality. The study's findings contribute to a variety of areas. To begin, available...
Persistent link: https://www.econbiz.de/10014429642
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Imported or locally made products? Building customers' resilience to negative word of mouth (NWOM) about locally made products: Mediation of message quality in Tanzania
Ismail, Ismail Juma - In: Cogent Business & Management 9 (2022) 1, pp. 1-19
The purpose of this study is to determine the effect of word of mouth (WOM) attributes on the resilience of customers to negative word of mouth (NWOM) about locally made products when mediated by message quality. The study's findings contribute to a variety of areas. To begin, available...
Persistent link: https://www.econbiz.de/10014505587