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A neuropsychological study on how consumers process risky and secure e-paymentsws
Casado-Aranda, Luis-Alberto; Liébana-Cabanillas, Francisco - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 151-164
Persistent link: https://www.econbiz.de/10011920096
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Consumer processing of online trust signals : a neuroimaging study
Casado-Aranda, Luis-Alberto; Dimoka, Angelika; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 159-180
Persistent link: https://www.econbiz.de/10012060956
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It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Journal of retailing and consumer services 67 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
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Neural responses to hedonic and utilitarian banner ads : an fmri study
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Journal of interactive marketing 57 (2022) 2, pp. 296-322
Persistent link: https://www.econbiz.de/10015424202
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Exploring destination positioning and message congruence in tourism management : an eye-tracking and fMRI study
García-Carrión, Beatriz; Barrio-García, Salvador del; … - In: Tourism management : research, policies, practice 108 (2025), pp. 1-14
Persistent link: https://www.econbiz.de/10015337303