Javani, Vajihe; Ehsani, Mohammad; Amiry, Mojtaba; … - In: International Journal of Research in Business and … 2 (2013) 3, pp. 68-74
The study aims to examine brand management model in Iran's professional Football League (2011-2012) with emphasis on brand image. The study was descriptive-survey one. A sample of Iranian professional football league fans (N=911) responded 4 items questionnaire. A structural equation model (SEM)...
