Swoboda, Bernhard; Pop, Nicolae Al.; Dabija, Dan Cristian - In: The AMFITEATRU ECONOMIC journal 12 (2010) 28, pp. 634-649
While vertical firms dominate the fashion markets worldwide since years, only little research is done on vertical alliances between non-vertical retailer and manufacturing companies in this sector. These paper analyses vertical alliances from the perspective of 98 traditional fashion retailers...
