Curry, Bruce; Lazzari, Luisa - In: International Journal of Applied Management Science 1 (2009) 4, pp. 420-436
This paper offers a new approach to building fuzzy consideration sets, a well-established practical tool for marketers. Previous studies have been based on the standard (McFadden) model of consumer choice. In practical terms their approach is a variant of logistic regression, with fuzzy...
