Cada vez adquiere mayor importancia la gestión de las relaciones con los grupos de interés. La inclusión activa de los grupos de interés da legitimidad a la empresa, generando credibilidad y confianza. Las empresas que buscan la sostenibilidad en sus actividades deben conocer a los grupos de...

Fuzzy marketing considers the degree to which a customer belongs to specific segments and subsequently allows them to be targeted with messages that engage them emotionally. To better understand the application and importance of fuzzy logic in marketing strategy, we developed a systematic...

Background: Distribution is a very important part of logistics and an activity that is present in every area today. One of the basic problems in distribution is how to correctly determine its price. For this reason, this paper presents a model created to determine the price of the product...