Kovářová, Kateřina; Samek, Miroslav - In: Acta Universitatis Bohemiae Meridionales 7 (2004) 1, pp. 43-47
With regard to a competitive environment in the food producer's community are the producers forced to determine the chances of a new product before its introduction on the market. The most consumers make their decisions based on price, on product quality provided by the producer and on their own...