Behavioral decision researchers have documented a number of anomalies that seem to run counter to established theories of consumer behavior from microeconomics that are often at the core of analytical models in marketing. A natural question therefore is how equilibrium behavior and strategies...

This paper analyses firms' decisions to provide connectivity to their customers. We distinguish between intraconnectivity--the ability of one firm's customers to connect to each other--and interconnectivity--the ability of one firm's customers to connect with another firm's customers. The...

Since the papers of Basu et al. (1985) and Lal and Srinivasan (1993), marketing academics have been interested in the design and implementation of optimal compensation plans. The literature has focused on agency theory as a foundation to help describe and understand this process. Although there...