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Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: Journal of the Operational Research Society 73 (2022) 10, pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442
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The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers
Karray, Salma; Martín Herrán, Guiomar - In: International transactions in operational research : a … 31 (2024) 1, pp. 568-615
Persistent link: https://www.econbiz.de/10014430610
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Demand-enhancing services for tangible products in a distribution system with online and off-line channels
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: Journal of service research 25 (2022) 3, pp. 390-401
Persistent link: https://www.econbiz.de/10013395969
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Cooperative advertising in a supply chain with retail competition
Karray, Salma; Amin, Saman Hassanzadeh - In: International journal of production research 53 (2015) 1, pp. 88-105
Persistent link: https://www.econbiz.de/10010493956
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Joint advertising of complementary products sold through an independent retailer
Karray, Salma; Sigué, Simon Pierre - In: International journal of production research 56 (2018) 15, pp. 5222-5233
Persistent link: https://www.econbiz.de/10011931109
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Channel coordination with quantity discounts and/or cooperative advertising
Karray, Salma; Surti, Chirag - In: International journal of production research 54 (2016) 17/18, pp. 5317-5335
Persistent link: https://www.econbiz.de/10011530210
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Should competing firms offer "buy n times, get one free" loyalty programs? : a game-theoretic analysis
Bazargan, Amirhossein; Zolfaghari, Saeed; Karray, Salma - In: Journal of the Operational Research Society 71 (2020) 2, pp. 280-300
Persistent link: https://www.econbiz.de/10012215727