Empirically, we find that Web logs (or "blogs") often link to other blogs in the same category. We present an analytical model that explains why a rational blogger may choose to link to another blog. We allow bloggers to differ along two dimensions: (1) the ability to post news-breaking content,...

There exists a dichotomy in the communication strategies of fashion firms--some firms purposefully cloak information on the tastefulness of their products, whereas others openly flaunt their tasteful or "it" products. This divide in communication strategies cannot be explained by existing wealth...