The profound structural changes occurred in the global economy and also in the national one – globalization, dematerialization, crisis, etc. – impel us to watch critically not only the managerial practices on different levels of economic organization, but also the theoretical scaffold that...

For the importance of goodwill, in substantiating the management decisions regarding the business strategies of enterprises, the hole scientific step is circumscribe to some relevant aspects that evidence and integrates the benefic influences of goodwill on the global value of the enterprise. In...