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Should I touch the customer? : rethinking interpersonal touch effects from the perspective of the touch initiator
Luangrath, Andrea Webb; Peck, Joann; Gustafsson, Anders - In: Journal of consumer research : JCR ; an … 47 (2020) 4, pp. 588-607
Persistent link: https://www.econbiz.de/10012316047
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A review of touch research in consumer psychology
Krishna, Aradhna; Luangrath, Andrea Webb; Peck, Joann - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 2, pp. 359-381
Persistent link: https://www.econbiz.de/10014534728
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Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Luangrath, Andrea Webb; Peck, Joann; Hedgcock, William; … - In: Journal of marketing research 59 (2022) 2, pp. 306-326
Persistent link: https://www.econbiz.de/10013258020