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The role of heritage connection in consumer valuation
Christensen, Katherine L.; Shu, Suzanne B. - In: Journal of marketing research 61 (2024) 3, pp. 571-586
Persistent link: https://www.econbiz.de/10014584410
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A review and future avenues for psychological ownership in consumer research
Peck, Joann; Luangrath, Andrea Webb - In: Consumer psychology review 6 (2023) 1, pp. 52-74
Persistent link: https://www.econbiz.de/10014240008
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An unintended consequence of product upgrades : how upgrades can make current consumers feel left behind
Jung, Wonsuk; Peck, Joann; Palmeira, Mauricio; Kim, … - In: Journal of marketing research 59 (2022) 5, pp. 1019-1039
Persistent link: https://www.econbiz.de/10013389280