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A well known and established model in communication policy in sociology and marketing is that of opinion leadership. Opinion leaders are actors in a society who are able to affect the behavior of other members called followers. Hence, opinion leaders might have a considerable impact on the...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010325902
See also the publication in 'Social Choice and Welfare', 2013, 41, 671-683.<P> A well known and established model in communication policy in sociology and marketing is that of opinion leadership. Opinion leaders are actors in a society who are able to affect the behavior of other members called...</p>
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011257629
A well known and established model in communication policy in sociology and marketing is that of opinion leadership. Opinion leaders are actors in a society who are able to affect the behavior of other members called followers. Hence, opinion leaders might have a considerable impact on the...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10005036248
A well known and established model in communication policy in sociology and mar- keting is that of opinion leadership. It is based on the idea of a two-step flow of communication. Opinion leaders are actors in a society who are able to affect the behavior of other members of the society called...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10005004752
A well known and established model in communication policy in sociology and marketing is that of opinion leadership. Opinion leaders are actors in a society who are able to affect the behavior of other members of the society called followers. Hence, opinion leaders might have a considerable...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010635116
A well known and established model in communication policy in sociology and marketing is that of opinion leadership. It is based on the idea of a two-step flow of communication. Opinion leaders are actors in a society who are able to affect the behavior of other members of the society called...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008789507
A well known and established model in communication policy in sociology and marketing is that of opinion leadership. Opinion leaders are actors in a society who are able to affect the behavior of other members called followers. Hence, opinion leaders might have a considerable impact on the...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011378325