Showing 1 - 10 of 12
A well known and established model in communication policy in sociology and marketing is that of opinion leadership. Opinion leaders are actors in a society who are able to affect the behavior of other members called followers. Hence, opinion leaders might have a considerable impact on the...
Persistent link: https://www.econbiz.de/10011378325
A well known and established model in communication policy in sociology and marketing is that of opinion leadership. Opinion leaders are actors in a society who are able to affect the behavior of other members called followers. Hence, opinion leaders might have a considerable impact on the...
Persistent link: https://www.econbiz.de/10010325902
See also the publication in 'Social Choice and Welfare', 2013, 41, 671-683.<P> A well known and established model in communication policy in sociology and marketing is that of opinion leadership. Opinion leaders are actors in a society who are able to affect the behavior of other members called...</p>
Persistent link: https://www.econbiz.de/10011257629
The paper concerns a model of influence in which agents make their decisions on a certain issue. We assume that each agent is inclined to make a particular decision, but due to a possible influence of the others, his final decision may be different from his initial inclination. Since in reality...
Persistent link: https://www.econbiz.de/10010898370
The paper concerns a model of influence in which agents make their decisions on a certain issue. We assume that each agent is inclined to make a particular decision, but due to a possible influence of the others, his final decision may be different from his initial inclination. Since in reality...
Persistent link: https://www.econbiz.de/10010784105
The paper concerns a model of influence in which agents make their decisions on a certain issue. We assume that each agent is inclined to make a particular decision, but due to a possible influence of the others, his final decision may be different from his initial inclination. Since in reality...
Persistent link: https://www.econbiz.de/10011025754
A well known and established model in communication policy in sociology and marketing is that of opinion leadership. Opinion leaders are actors in a society who are able to affect the behavior of other members called followers. Hence, opinion leaders might have a considerable impact on the...
Persistent link: https://www.econbiz.de/10005036248
A well known and established model in communication policy in sociology and mar- keting is that of opinion leadership. It is based on the idea of a two-step flow of communication. Opinion leaders are actors in a society who are able to affect the behavior of other members of the society called...
Persistent link: https://www.econbiz.de/10005004752
A well known and established model in communication policy in sociology and marketing is that of opinion leadership. Opinion leaders are actors in a society who are able to affect the behavior of other members of the society called followers. Hence, opinion leaders might have a considerable...
Persistent link: https://www.econbiz.de/10010635116
The paper concerns a model of influence in which agents make their decisions on a certain issue. It is assumed that each agent is inclined to make a particular decision, but due to a possible influence of the others, his final decision may be different from his initial inclination. Since in...
Persistent link: https://www.econbiz.de/10010605336