Purwanto, Bernardinus; Rostiani, Rokhima; Widyaningsih, … - In: Cogent business & management 10 (2023) 2, pp. 1-23
This study aims to understand the forming mechanism of intention to buy bulk food at a bulk store. We examine the influence of positive and negative anticipated emotions and subjective norms on such intention. Further, we also investigate how anticipated emotions are influenced by a deontic...
