Along with the appearance of the informational technology, social networks and online shops, communication has received a new meaning, a new aspect and a new set of rules. It seems that the act of communication has completely moved on the internet. On-line is a very dynamic domain, new for...

CRM philosophy is based on the fact that a long term relationship with customers can be one of the most important assets of an organization. CRM uses the Internet to facilitate interaction with the client. The fact that large western organizations are re-evaluated based on their sites makes that...