Liliana, Nicodim; Valentin, Nitu Claudiu; Raluca, Bucur … - In: Ovidius University Annals, Economic Sciences Series X (2010) 1, pp. 1737-1740
An increasingly confirmed theory in recent decades claims that a product is purchased for what it represents for the customer, and not for what it is itself (subjective utility theory), the product is purchased for the service they provide, for the safety, for the comfort, for fashion, for what...
