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-based view (RBV)
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Role of involvement and commitment in sustaining firm-customer relationships : an empirical investigation
Parahoo, Sanjai K.
- In:
International journal of procurement management
6
(
2013
)
4
,
pp. 407-423
Persistent link: https://www.econbiz.de/10010207624
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Motivating shoppers to come back : modeling consumer behaviour in retailer loyalty programs
Parahoo, Sanjai K.
- In:
Issues of business and law
4
(
2012
),
pp. 106-118
Persistent link: https://www.econbiz.de/10011288931
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