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Wisdom from words : the psychology of consumer language
Berger, Jonah; Packard, Grant - In: Consumer psychology review 6 (2023) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
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How verb tense shapes persuasion
Packard, Grant; Berger, Jonah; Boghrati, Reihane - In: Journal of consumer research : JCR ; an … 50 (2023) 3, pp. 645-660
Persistent link: https://www.econbiz.de/10014391417
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Style, content, and the success of ideas
Boghrati, Reihane; Berger, Jonah; Packard, Grant - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 4, pp. 688-700
Persistent link: https://www.econbiz.de/10014370576
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How language shapes word of mouth's impact
Packard, Grant; Berger, Jonah - In: Journal of marketing research : JMR 54 (2017) 4, pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
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Commentary: using language to improve health
Berger, Jonah; Packard, Grant - In: Journal of service research 26 (2023) 4, pp. 514-516
Persistent link: https://www.econbiz.de/10014580303
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How concrete language shapes customer satisfaction
Packard, Grant; Berger, Jonah - In: Journal of consumer research : JCR ; an … 47 (2021) 5, pp. 787-806
Persistent link: https://www.econbiz.de/10012434461
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When language matters
Packard, Grant; Li, Yang; Berger, Jonah - In: Journal of consumer research : JCR ; an … 51 (2024) 3, pp. 634-653
Persistent link: https://www.econbiz.de/10015338600