Hornikx, Jos; van Meurs, Frank; Tenzer, Helene - In: Journal of International Business Studies 55 (2023) 2, pp. 270-279
Given the multilingual nature of global business, language influences international business (IB) in almost all areas. IB scholars have studied the complex influence of language with manifold theoretical lenses, but have not systematically integrated linguistic theories. Aiming to broaden IB's...