The objective of this study was to explore the influence of personal effects (hedonic, perfectionism), interpersonal (snob, bandwagon, Veblen) and materialism on the intention to buy basic hygiene products considered luxury by people at the base of the economic pyramid. Quantitative...

Current theorizing suggests that the valence of an affective state alone cannot explain indulgent consumption but that this is contingent on whether indulging can improve a negative state or will not hurt a positive state. This research shows that when an emotion is associated with the appraisal...

In luxury brand management, experiences are essential. However, most of what we know about designing customer experiences originates from work developed with and/or for mass brands. Luxury brands are conceptually different and require a specific approach to brand management. Using a grounded...

Most governments will have to raise additional resources to deal with the aftermath of the corona crisis. This paper argues that excise duties on drinking, smoking, gambling, sugar-sweetened beverages, plastics, fossil fuels, motoring, telecoms and platforms are the preferred instruments. In...

The purchase of “beautiful” car registration plates from state authorities is legal in many developed democracies. However, in Russia this practice is strictly prohibited. Anecdotal evidences suggest that Russians circumvent the law by bribery or blat. Given the ambiguous nature of informal...

In luxury brand management, experiences are essential. However, most of what we know about designing customer experiences originates from work developed with and/or for mass brands. Luxury brands are conceptually different and require a specific approach to brand management. Using a grounded...

Over many millennia, mankind has laboured to consume and satisfy three very necessary material wants or needs: food (including drink), shelter, and clothing. Each of these, however, has also been a major object of luxury consumption in most European societies. Textiles were necessities in...

This study documents, though it cannot fully explain, the striking shift in the spectrum of colour patterns in woollen textiles, from those of the Black Death era in the mid to late fourteenth century to those of the fifteenth and the first half of the sixteenth century, in the southern Low...