The current research has as starting point the decision process model and innovation adoption process, applied on the specific of mobile telecommunications users, focusing on mobile telephones/ smartphones. The decision process model has the following steps: perception of need, expectations,...

The strategic states model developed by Pehrsson (1995b, 1996) helps us to describe the strategic development of every company and its current strategic state, together with the future alternatives. Within this model, the company’s environment is reflected by the number of segments taken into...