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multiculturalism
Consumer behaviour
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Cultural identity
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Kulturelle Identität
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consumer culture
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Consumer culture
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Consumption
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Ulver, Sofia
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Laurell, Christofer
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Journal of public policy & marketing
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Marketing theory
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Tickling tensions : gazing into the parallax gap of the multicultural imaginary
Ulver, Sofia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 391-413
Persistent link: https://www.econbiz.de/10012608028
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Political ideology in consumer resistance : analyzing far-right opposition to multicultural marketing
Ulver, Sofia
;
Laurell, Christofer
- In:
Journal of public policy & marketing
39
(
2020
)
4
,
pp. 477-493
Persistent link: https://www.econbiz.de/10012534325
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