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What makes content engaging? : how emotional dynamics shape success
Berger, Jonah; Kim, Yoon Duk; Meyer, Robert J. - In: Journal of consumer research : JCR ; an … 48 (2021) 2, pp. 235-250
Persistent link: https://www.econbiz.de/10012620033
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Full disclosure : how smartphones enhance consumer self-disclosure
Melumad, Shiri; Meyer, Robert J. - In: Journal of marketing 84 (2020) 3, pp. 28-45
Persistent link: https://www.econbiz.de/10012214892
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The dynamics of distortion : how successive summarization alters the retelling of news
Melumad, Shiri; Meyer, Robert J.; Kim, Yoon Duk - In: Journal of marketing research 58 (2021) 6, pp. 1058-1078
Persistent link: https://www.econbiz.de/10012794307