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~subject:"online retailing"
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online retailing
Consumer behaviour
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Beziehungsmarketing
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Einzelhandel
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Kuwait
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Werbewirkung
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Online-Handel
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Firm performance
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Internet marketing
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Marketing
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Sexuality
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Heiens, Richard A.
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Narayanaswamy, Ravi
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International journal of electronic marketing and retailing : IJEMR
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International journal of electronic customer relationship management : IJECRM
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ECONIS (ZBW)
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An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.
;
Narayanaswamy, Ravi
- In:
International journal of electronic customer …
10
(
2016
)
2/4
,
pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
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2
Online sales promotion in hedonic versus utilitarian product categories
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 77-88
Persistent link: https://www.econbiz.de/10011849124
Saved in:
3
Examining the presence of customer service-based strategic clusters in online retailing and the impact of service features on conversion rates
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
16
(
2025
)
2
,
pp. 159-174
Persistent link: https://www.econbiz.de/10015357957
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