Innovation literature points directly to the Internet and the various form of online channels that companies can implemented as part of user involvement and empowerment in innovation. Yet implementing open innovation requires that online channels lead to user involvement. Online channels can be...

The promise of customers as an external resource for new-product development (NPD) has been recognized in theory and practice for a long time. Technological progress has increased the interaction between companies and users. Yet the involvement of users in NPD depends on the ability of...