The qualitative study presented in this article allowed us to develop a conceptual framework, with a view to showing the process undergone by the Internet surfer when answering the enquiries of companies concerning his personal data. Beyond individual and situational variables, this framework...

Whereas customers are often sollicited for personal data online, we investigate the relationship between general privacy concern, specific perceptions of the request and response behavior (i.e., fill up / do not fill up the form). Our study finds that more than 40% of the respondents agree to...