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Purpose: The purpose of this paper is to help business marketers with offline channels to make decisions on whether to sell through Group-buying (GB) websites and how to set online price with the coordination of maximum deal size on GB websites. Design/methodology/approach: Considering the deal...
Persistent link: https://www.econbiz.de/10011912785
Purpose: The purpose of this paper is to help business marketers with offline channels to make decisions on whether to sell through Group-buying (GB) websites and how to set online price with the coordination of maximum deal size on GB websites. Design/methodology/approach: Considering the deal...
Persistent link: https://www.econbiz.de/10011939148