ESMAEILI, MARYAM; ABAD, PRAKASH L.; ARYANEZHAD, MIR-BAHADOR - In: Asia-Pacific Journal of Operational Research (APJOR) 26 (2009) 05, pp. 605-621
In this paper, we consider a seller–buyer channel in which marketing expenditure is an endogenous decision for the buyer. We assume that both the unit marketing expenditure and the unit price charged by the buyer influence the end demand for the product. We model the seller–buyer...
