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Pricing and Persuasive Adverti...
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pricing
Theorie
51
Theory
51
Consumer behaviour
42
Konsumentenverhalten
42
Preismanagement
23
Pricing strategy
23
Game theory
17
Share Economy
17
Sharing economy
17
Competition
15
Distribution channel
15
Spieltheorie
15
Vertriebsweg
15
Wettbewerb
14
sharing economy
12
Digital platform
11
Digitale Plattform
11
game theory
11
Signalling
10
competition
10
Internet marketing
9
Online retailing
9
Online-Handel
9
Online-Marketing
9
Product quality
9
Produktqualität
9
Advertising
8
Werbung
8
Asymmetric information
7
Asymmetrische Information
7
Competitive strategy
7
New product development
7
Produktentwicklung
7
Social Web
7
Social web
7
Wettbewerbsstrategie
7
signaling
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Advertising effects
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Artificial intelligence
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12
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Jiang, Baojun
11
Srinivasan, Kannan
5
Tian, Lin
3
Shi, Hongyan
2
Zou, Tianxin
2
Balachander, Subramanian
1
Desai, Preyas S.
1
Dukes, Anthony
1
Geylani, Tansev
1
Guo, Xiaomeng
1
Harutyunyan, Mushegh
1
Luchs, Ryan
1
Narasimhan, Chakravarthi
1
Ni, Jian
1
Shi, Zijun
1
Turut, Özge
1
Yang, Bicheng
1
Zhang, Kaifu
1
Zhou, Bo
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Journal of marketing research
3
Management Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Journal of marketing research : JMR
2
Marketing science
2
Operations research
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
12
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1
Signaling through pricing by service providers with social preferences
Jiang, Baojun
;
Ni, Jian
;
Srinivasan, Kannan
- In:
Marketing science
33
(
2014
)
5
,
pp. 641-654
Persistent link: https://www.econbiz.de/10010468414
Saved in:
2
Quality and pricing decisions in a market with consumer information sharing
Jiang, Baojun
;
Yang, Bicheng
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 272-285
Persistent link: https://www.econbiz.de/10011991407
Saved in:
3
Anticipated regret and product innovation
Jiang, Baojun
;
Narasimhan, Chakravarthi
;
Turut, Özge
- In:
Management science : journal of the Institute for …
63
(
2017
)
12
,
pp. 4308-4323
Persistent link: https://www.econbiz.de/10011785261
Saved in:
4
Collaborative consumption : strategic and economic implications of product sharing
Jiang, Baojun
;
Tian, Lin
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1171-1188
Persistent link: https://www.econbiz.de/10011847183
Saved in:
5
Signaling through price and quality to consumers with fairness concerns
Guo, Xiaomeng
;
Jiang, Baojun
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 988-1000
Persistent link: https://www.econbiz.de/10011648428
Saved in:
6
Intercompetitor licensing and product innovation
Jiang, Baojun
;
Shi, Hongyan
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 738-751
Persistent link: https://www.econbiz.de/10011958191
Saved in:
7
Consumer search and filtering on online retail platforms
Jiang, Baojun
;
Zou, Tianxin
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 900-916
Persistent link: https://www.econbiz.de/10012271987
Saved in:
8
The bright side of having an enemy
Harutyunyan, Mushegh
;
Jiang, Baojun
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10012177619
Saved in:
9
Competition of content acquisition and distribution under consumer multipurchase
Jiang, Baojun
;
Tian, Lin
;
Zhou, Bo
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1066-1084
Persistent link: https://www.econbiz.de/10012177835
Saved in:
10
Effects of reactive capacity on product quality and firm profitability in an uncertain market
Jiang, Baojun
;
Tian, Lin
- In:
Operations research
70
(
2022
)
5
,
pp. 2619-2636
Persistent link: https://www.econbiz.de/10014306961
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