In 2008, the Romanian Society of Radio-broadcasting (SRR) decided to benefit of the „honorable” of 80th anniversary of the Romanian public radio to elaborate and apply a strategy of creating a new image of SRR to assure the approach of an European profile well outlined and recognized so. The...

Nowadays, marketing has become a central part of libraries’ interest worldwide. Their motivation is varied: the missions of organizations have lost compatibility with market demand, budgets are low, while their units require more funds, the increase in the competition for funding, the harsh...