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Are "10 grams of protein" better than "ten grams of protein"? : how digits versus number words influence consumer judgments
Romero, Marisabel; Craig, Adam W.; Mormann, Milica; … - In: Journal of consumer research : JCR ; an … 51 (2025) 5, pp. 1006-1026
Persistent link: https://www.econbiz.de/10015338662
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"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay; DelVecchio, Devon; Gilbreath, Bob - In: Journal of marketing communications 20 (2014) 5, pp. 325-338
Persistent link: https://www.econbiz.de/10010423021