Azizi, Shahriar; Javidani, Masoud - In: International Journal of Financial Services Management 8 (2015) 1, pp. 83-97
This paper seeks to theoretically identify the effective factors on employees' brand loyalty in the case of Agriculture Bank of Iran (ABI), based on the Rusbult's investment model. The data was gathered from 200 employees of ABI branches in Tehran city. Cluster sampling via a 29-items...
