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Perceptual mapping of mulitiple variable batteries by plotting supplementary variables in correspondence analysis of rating data
Torres, A.; Velden, M. van de - Erasmus University Rotterdam, Econometric Institute - 2005
In this paper we consider the use of correspondence analysis (CA) of rating data. CA of rating data allows a joint representation of the rated items (e.g. attributes or products) and individuals. However, as the number of individuals increases, the interpretation of the CA map becomes difficult....
Persistent link: https://www.econbiz.de/10005450869
Cover Image
Perceptual mapping of mulitiple variable batteries by plotting supplementary variables in correspondence analysis of rating data
Torres, A.; van de Velden, van de Velden, M. - Faculteit der Economische Wetenschappen, Erasmus … - 2005
In this paper we consider the use of correspondence analysis (CA) of rating data. CA of rating data allows a joint representation of the rated items (e.g. attributes or products) and individuals. However, as the number of individuals increases, the interpretation of the CA map becomes difficult....
Persistent link: https://www.econbiz.de/10010837942