Maria-Gabriela, Horga; Alexandra, Ionescu; Dorinela, Nancu - In: Ovidius University Annals, Economic Sciences Series XIII (2013) 1, pp. 504-508
In financial terms, firm performance is an overall result of the firm's activities. It consists of the profits generated by sales of the firm. Obviously, consumers play an important role in this sense, as they are responsible for creating demand for goods or services. They base demand on their...
