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Theorizing consumption and markets in the context of religion : a commentary section on Appau's (2021) "divine economic system"
Jafari, Aliakbar; Moufahim, Mona; Rinallo, Diego; … - In: Marketing theory 23 (2023) 3, pp. 533-553
Persistent link: https://www.econbiz.de/10014368308
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Toward a divine economic system : understanding exchanges in a religious consumption field
Appau, Samuelson - In: Marketing theory 21 (2021) 2, pp. 177-199
Persistent link: https://www.econbiz.de/10012520596
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Understanding difficult consumer transitions : the in/dividual consumer in permanent liminality
Appau, Samuelson; Ozanne, Julie L.; Klein, Jill - In: Journal of consumer research : JCR ; an … 47 (2020) 2, pp. 167-191
Persistent link: https://www.econbiz.de/10012315455
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Where spirituality and religion meet gender and sexuality : toward a research agenda for intersectional marketing theory
Rinallo, Diego; Santana, Jannsen; Zanette, Maria Carolina; … - In: Marketing theory 23 (2023) 4, pp. 725-736
Persistent link: https://www.econbiz.de/10014631377
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Church advertising and the marketization of religious hegemony
Appau, Samuelson; Yang, Ye - In: Marketing theory 24 (2024) 2, pp. 263-288
Persistent link: https://www.econbiz.de/10014631398
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Old gods, new world : theoretical advances in the marketization and the consumption of religion
Rauf, Ateeq Abdul; Appau, Samuelson; Prasad, Ajnesh - In: Marketing theory 25 (2025) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10015340191