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Finding brands and not losing your religion? : exploring the relationship between brand engagement in self-concept and religious commitment
Razmus, Wiktor
;
Zarzycka, Beata
- In:
Journal of management, spirituality & religion : JMSR
18
(
2021
)
3
,
pp. 201-217
Persistent link: https://www.econbiz.de/10013285669
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