Loss aversion, risk aversion, and the probability weighting function (PWF) are three central concepts in explaining … decisionmaking under risk. I examine interlinkages between these concepts in a model of decisionmaking that allows for loss averse … commonly observed shapes of PWF and to risk aversion. In particular, I establish a connection between loss aversion and both …

aversion decreases with the size of social gains. As a consequence, subjects are less risk averse in social loss than in small … social gain, whereas their risk attitudes do not differ between social loss and large social gain. …

bias, and loss aversion and household stated adoption of low to high stake energy efficiency technologies (EETs) (light …) evidence that individuals which are more risk-averse, or more loss-averse, or which exhibit a lower discount factor are less … likely to adopt EETs. Finally, omitting one or several of the time and risk or loss-aversion parameters when estimating the …

Do the choices of consumers who search for a product's best price exhibit risk neutral, risk averse or loss averse risk … that theory predicts an inversion when consumers are either risk or loss averse. In those cases, an increase in price … assumption of risk neutrality, this finding is consistent with models of consumer risk and/or loss aversion. Moreover, the model …