This research examines perceived risk at the facet level (Psychological, Social, Performance, Safety, Health and Financial) and assesses the influence of consumer experience and perception of self (perceived ability, interest in product and interest in cooking), product (perceived product...

Nanotechnology has come to the attention of food stakeholders in recent years. It offers many potential benefits to food companies and consumers, for example the ability to produce healthier food without compromising taste, but it has also generated much debate, in particular about potential...

This research examines perceived risk at the facet level (Psychological, Social, Performance, Safety, Health and Financial) and assesses the influence of consumer experience and perception of self (perceived ability, interest in product and interest in cooking), product (perceived product...