A persistent problem in the design of bipolar attitude questions is whether or not to include a middle response alternative. On the one hand, it is reasonable to assume that people might hold opinions which are `neutral’ with regard to issues of public controversy. On the other, question...

Respondents in long telephone survey interviews may adopt satisficing strategies as they approach the end of the questionnaire (Holbrook, Green and Krosnick, 2003). However, there is inconsistency regarding the relationship between questionnaire length and different forms of satisficing. We...

Mobile phone survey interviewing is becoming increasingly prevalent, so it is important to understand how it affects measurement error. We link cognitive response process theory (Tourangeau et al 2000) to theories of mode effects to build a comprehensive framework that identifies ways in which...

Whether questions and answers are transmitted between interviewer and respondent by visual or aural communication can affect the responses given. We hypothesise that communication channel can affect either the respondent's understanding of the question or the tendency to satisfice. These effects...

Whether questions and answers are transmitted between interviewer and respondent by visual or aural communication can affect the responses given. We hypothesise that communication channel can affect either the respondent's understanding of the question or the tendency to satisfice. These effects...