NEGRICEA, Costel; DUMITRU, Nicoleta; EDU, Tudor - In: Holistic Marketing Management Journal 1 (2011) 2, pp. 31-40
At present, due to the highly competitive environment and a more than ever demanding customer, the marketing approaches considered by the small and medium enterprises (SMEs) must be split into strategic and tactical tools. The first ones must outline the directions, objectives and paths...
