Similar Search Results

A segmentation of fresh meat shoppers based on revealed preferences

Thies, Annika Johanna; Staudigel, Matthias; Weible, Daniela - In: Agribusiness : an international journal 39 (2023) 4, pp. 1075-1099

Persistent link: https://www.econbiz.de/10014432341

Market segmentation of online shoppers : a Bayesian approach

Mishra, Manit; Mohapatra, Snigdha - In: International journal of business innovation and … 32 (2023) 1, pp. 81-96

Persistent link: https://www.econbiz.de/10014438455

Resource-advantage theory, market segmentation and competitor analysis

Wittmann, C. Michael - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 13/14, pp. 1286-1299

Persistent link: https://www.econbiz.de/10015194112

Segmenting and profiling of mobile app users on their lifestyle - implications for attitude and usage behaviour

Arora, Neerja; Chawla, Deepak - In: International journal of Indian culture and business … 33 (2024) 4, pp. 443-457

Persistent link: https://www.econbiz.de/10015323324

Automatic dwelling segmentation of the Buenos Aires Province for the 2010 Argentinian census

Bonomo, Flavia; Donne, Diego Delle; Durán, Guillermo; … - In: Interfaces : the INFORMS journal on the practice of … 43 (2013) 4, pp. 373-384

Persistent link: https://www.econbiz.de/10009787412

An examination of attributes affecting consumers' perceptions of e-tailer quality

Sebastianelli, Rose; Tamimi, Nabil - In: Journal of internet commerce 12 (2013) 1/4, pp. 268-283

Persistent link: https://www.econbiz.de/10010248373

Consumer behavior insights, consumption dynamics, and segmentation of the Japanese wine market

Bruwer, Johan; Buller, Courtney - In: Journal of international consumer marketing 24 (2012) 5, pp. 338-355

Persistent link: https://www.econbiz.de/10009778697

The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012

We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...

Persistent link: https://www.econbiz.de/10009724866

Personality-based segmentation of Brazilian private banking clients

Segura, Antonio Cassio; Strehlau, Suzane - In: Latin American business review : journal of the … 13 (2012) 4, pp. 289-309

Persistent link: https://www.econbiz.de/10009714832

Segmenting festival visitors using psychological commitment

Lee, Jenny; Kyle, Gerard T. - In: Journal of travel research : a quarterly publication of … 53 (2014) 5, pp. 656-669

Persistent link: https://www.econbiz.de/10010400544